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Social innovation

Descrizione

Objectives
Introduce students to the principles and practices of social innovation. Adopt a Human Center Design (HCD) approach as a driving force to guide students through the different design process stages, such as discover, ideate and prototype

Course Description
This course introduce students to social innovations -- ideas, concepts, and processes that address societal needs. It exposes students to pressing societal needs, introducing them to the concepts and techniques of human centered design for social innovation. Through a combination of methods (such as discovery, ideation, and prototyping) and tools, students learn to design robust ideas to address social needs.

Learning Methods
Class sessions combine lectures, interactive exercises, group presentations and discussions. The diversity of approaches seek to enhance students’ technical, decision-making, problem-solving, and practical skills. To achieve these goals in an effective way, it is important to engage in and prepare for discussion; participate actively during class discussions; and review readings and assignments for their applicability of concepts covered in class

Attendance
This is a participatory course and only half of the classes will be in-presence. We recommend class attendance to be at least 75% of in-presence classes.

Examination Information
Assignments: 50%
Final exam: 50%

Required Materials
Design Thinking for Social Innovation. Tim Brown & Jocelyn Wyatt (2010)
Change by Design. Tim Brown (2009, 2011)
HCD Connect Methods (online)
Human-Centered Design Toolkit (IDEO)
Innovation Tournaments. C. Terwiesch - K. Ulrich (2008)
The Behavior Grid: 35 Ways Behavior Can Change – Fogg (2009)

Persone

 

Gonçalves P.

Docente titolare del corso

Andreeva M.

Assistente

Informazioni aggiuntive

Semestre
Autunnale
Anno accademico
2021-2022
ECTS
3
Lingua
Inglese
Offerta formativa
Master of Arts in Economics and Communication in Public Management and Policy, Corso a scelta, Corso a scelta, 2° anno
Master of Science in Communication and Economics in Corporate Communication, Corso a scelta, Strategy and Entrepreneurship, 2° anno
Master of Science in Communication and Economics in Corporate Communication, Corso a scelta, Thematic Area: Corporate Social Responsibility and the Common Good, 2° anno
Master of Science in Communication and Economics in Marketing and Transformative Economy, Corso a scelta, Thematic Area: Corporate Social Responsibility and the Common Good, 2° anno
Master of Science in Communication and Economics in Marketing and Transformative Economy, Corso a scelta, Thematic Area: Strategy and Entrepreneurship, 2° anno
Master of Science in Communication in Media Management, Corso a scelta, Thematic Area: Corporate Social Responsibility and the Common Good, 2° anno
Master of Science in Communication in Media Management, Corso a scelta, Thematic Area: Strategy and Entrepreneurship, 2° anno
Master of Science in Economics in Management, Corso di base, Concentration Socially Responsible Management, 2° anno