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Event Management

Descrizione

Objectives

To give students the knowledge and skills necessary for the organizing of events in the fields of business, sports, politics and for the non-profit sector.

To enable students to familiarize themselves with key actors in the events market, including sources of demand, suppliers and intermediaries.

Description / Program
The business of event management plays a key role in tourism, in sports, culture, and in business. In this course, students will get acquainted with the main strategies used when planning and managing events, learn about the key roles of stakeholders in events, risk assessment and feasibility models in addition to event resourcing and organizational approaches in order to manage successful events. Students will work on creating an event concept and developing an implementation plan for a major business and leisure destination.

Learning Method / Style of Lessons

Interactive lectures.

Group in-class exercises

Exam Style

Group presentations on a specific event project.

Individual exam to measure students’ understanding of the course content.

Readings/Textbooks

Business Events, by Rob Davidson - ISBN: 9781351736817

Professional Event Coordination, by Julia Rutherford Silvers - ISBN: 9780470560716

Special Events, by Joe Goldblatt - ISBN: 9780471450375

Persone

 

Davidson R.

Docente titolare del corso

Informazioni aggiuntive

Semestre
Autunnale
Anno accademico
2021-2022
ECTS
3
Lingua
Inglese
Offerta formativa
Master of Arts in Economics and Communication in International Tourism, Corso di base, 1° anno
Master of Science in Communication and Economics in Corporate Communication, Corso a scelta, Organisation and Human Resource Management, 2° anno
Master of Science in Communication and Economics in Marketing and Transformative Economy, Corso a scelta, Thematic Area: Organisation and Human Resource Management, 2° anno
Master of Science in Communication in Media Management, Corso a scelta, Thematic Area: Organisation and Human Resource Management, 2° anno