Digital Corporate Communication
New communication technologies and social media platforms accessible also via mobile devices, are transforming the media landscape but also the way we develop interactions, tell our stories and build relationships in organizations and markets. This course will examine the impact of this transformation on our possibility to communicate, and to co-create value with customers, employees and the other stakeholders in the organization.
Basic knowledge in corporate communication recommended.
The objectives of this course are concerned with the management of new communication strategies at times of digital transformation and social media interactions.
Modalità di insegnamento
Lectures, case discussions, group work
The evaluation will be based on individual work but also group work (max 30%).
The readings for the course will include articles from journals and cases, and will be distributed by the teacher in digital forms via the Icorsi platform.