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Omnichannel and personalization strategies in fashion retail experience


Nobile T. H.

Docente titolare del corso

Noris A.

Docente titolare del corso


At the end of the course, the students will be able to:
• gain an in-depth understanding of the fashion sector (categories from lifestyle, garments, accessories to beauty);
• a basic understanding of how such categories are declined in luxury/mass production fashion;
• critically analyze and evaluate the impact of digital in fashion retail;
• understand the role and challenges of personalization and multichannel experience in the concerned field.


The course will provide a broad and critical view of the different implications of omnichannel and personalization strategies in digital fashion retail.
Students are required to reflect on:
• the tools and methods to analyze the differences between the categories of fashion and their position in the fashion market;
• the crucial role played by ICTs to deliver an omnichannel and personalized experience in the fashion industry;
• digital technologies in retail.

Modalità di insegnamento

In presenza

Impostazione pedagogico-didattica

The course is organized in formal face-to-face lessons complemented by case studies and firsthand in-store experience.

Modalità d’esame

The assessment will be undertaken in a form of a collaborative group project (30%) and an individual report (70%).

Offerta formativa