Digital Corporate Communication
Persone
Docente titolare del corso
Descrizione
New communication technologies, social media platforms and artificial intelligence are transforming the media landscape but also the way we develop interactions, tell our stories and build relationships in organizations and markets. This course will examine the impact of these transformations on our possibility to communicate, and to co-create value with customers, employees and the other stakeholders in the organization.
Basic knowledge in corporate communication recommended.
Obiettivi
The objectives of this course are concerned with the management of new communication strategies at times of digital transformation, social media and AI
Modalità di insegnamento
In presenza
Impostazione pedagogico-didattica
Lectures, case discussions, group work
Modalità d’esame
The evaluation will be based on individual work but also group work (max 30%).
The readings for the course will include articles, videos and cases, and will be distributed by the teacher in digital forms via the Icorsi platform.
Offerta formativa
- Master in European Studies in Investor Relations and Financial Communication, Lezione, Suggested Elective Course, A scelta, 2° anno
- Master of Science in Communication and Economics in Corporate Communication, Lezione, Thematic Area: Crossmedia, Transmedia and Multimodal Communication, A scelta, 2° anno
- Master of Science in Communication and Economics in Corporate Communication, Lezione, Thematic Area: Organisation and Human Resource Management, A scelta, 2° anno
- Master of Science in Communication and Economics in Corporate Communication, Lezione, Thematic Area: Visual and Material Culture, A scelta, 2° anno
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lezione, Thematic Area: Crossmedia, Transmedia and Multimodal Communication, A scelta, 2° anno
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lezione, Thematic Area: Organisation and Human Resource Management, A scelta, 2° anno
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lezione, Thematic Area: Visual and Material Culture, A scelta, 2° anno
- Master of Science in Communication in Media Management, Lezione, Thematic Area: Crossmedia, Transmedia and Multimodal Communication, A scelta, 2° anno
- Master of Science in Communication in Media Management, Lezione, Thematic Area: Organisation and Human Resource Management, A scelta, 2° anno
- Master of Science in Communication in Media Management, Lezione, Thematic Area: Visual and Material Culture, A scelta, 2° anno
