Event Management
Persone
Docente titolare del corso
Descrizione
The design and management of events play a key role in tourism, in sports, culture, politics, and in business. In this course, students will become acquainted with the main strategies used when designing, planning and managing events; learn about the roles of the key stakeholders in the events market; understand the impacts of events on the economy, society, environment and politics of the places that host events; familiarise themselves with the experiential concept of the ‘Participant Journey’ as applied to events.
Students will work in groups to create a specific event concept.
Obiettivi
To provide students with the knowledge and skills necessary for the organising of events in the fields of business, sports, culture, politics and for the non-profit sector.
To enable students to familiarise themselves with key actors in the events market, including sources of demand, suppliers and intermediaries.
Modalità di insegnamento
In presenza
Impostazione pedagogico-didattica
Interactive lectures.
Group in-class exercises
Modalità d’esame
Group presentations on a specific event project.
Individual exam to measure students’ understanding of the course content.
Bibliografia
- Davidson, Rob. Business events. Second edition. London New York: Routledge, Taylor & Francis Group, 2019.
- Janssen, Gebert. The Real MICE Book. 3rd. OBCO.nl, 2020.
- Quick, Liz. Managing events: real challenges, real outcomes. London Los Angeles: Sage, 2020.
- Wrathall, Jeffrey., Steriopoulos.. Reimagining and Reshaping Events. 1st ed.. Oxford :: Goodfellow Publishers, Limited, 2022.
