Patricia San Miguel Arregui
Patricia holds an Executive Fashion MBA and PhD in Fashion Digital Marketing from ISEM Fashion Business School – University of Navarra. She is Head of Digital Fashion Brands Observatory and Program Coordinator of the Executive Fashion MBA and Fashion Digital Marketing Program at ISEM. Patricia is a visiting research scholar at the Faculty of Communication Sciences, USI – Università della Svizzera Italiana, Fashion Institute of Technology in New York and Department of Economics and Management, University of Florence. She is a lecturer in Influencer Marketing for the MSc in Digital Fashion Communication at USI – Università della Svizzera italiana.