Prof Matthew Hibberd is Professor of Media Management, Media Economics and Media and Cultural Industries at Università Svizzera italiana (USI), Lugano, Switzerland. From 2011 to 2016 he was Head of the Communications, Media and Culture and Professor of Communications, University of Stirling, Scotland, UK. He was a Professor at the Libera Università Internazionale per gli Studi Sociali (LUISS), Rome, from 2008-2015 and also held the same position at the Pontifical Gregorian University, Rome from 2005-2013. He is a Fellow of the UK College of Teachers (FCollT) and the Royal Society of Arts (FRSA). Professor Hibberd has been Principal Investigator on a number of internationally-funded teaching and research projects. He directed a Carnegie Trust for the Universities of Scotland-funded project examining crisis communications and natural disasters focussing on South-East Asia (Vietnam and India). Matthew was Principal Investigator (PI) on the UK and India Education Research Initiative (UKIERI)-funded Research Collaboration Award programme investigating climate change communications in India and the UK, run in cooperation with the Centre of Media Studies (CMS), Delhi (2010-2013). He was also the PI on another UKIERI-funded project examining journalist training and education and capacity building in India (2013-2015). Professor Hibberd has previous experience of writing reports including the UK government research review in to video games and violence initiated by the Prime Minister’s Office and the Scottish Parliament Communications Audit. He also took part in academic panel meetings as part of the UK Government-funded Byron Review on Children and New Technology. Professor Hibberd is a Consortium Member of European Cooperation in Science and Technology (COST) Action-funded ‘Transforming Audiences, Transforming Societies’ (2011-2014). Matthew Hibberd is the past recipient of international funds from the Arts and Humanities Research Council (AHRC), British Academy, Fondazione per la Sussidiarietà, and has worked on Economic and Social Research Council (ESRC), Broadcasting Standards Commission (BSC) and Scottish Government-funded projects. He has detailed knowledge of the research methods and tools planned in this proposal: surveys, interviews, focus groups, direct observation. He published his findings on peer-review journals like Screen (2001), Media, Culture & Society (2001), Convergence (2003), and the International Journal of Media and Cultural Policy (2013), and within edited books (see list of publications).