Michela Ornati is PhD student at USI - Università della Svizzera italiana - Istitute of Digital Technologies for Communication as well as Professional Lecturer at the University of Applied Sciences and Arts of Southern Switzerland – SUPSI. She is a fashion and luxury expert with thirty-years’ executive experience in leading industry firms such as DMC, Mantero, Bulgari and Giorgio Armani. She is also a startup business coach, particularly for the creative industries. Her knowledge areas include fashion, luxury, design, product management, strategic and operational marketing, relationship management (CRM) and communication.
Michela Ornati acquired a Master's Degree in English, Languages and Foreign Literature (Laurea Specialistica) at International University of Languages and Media IULM (Milan, Italy) and a Master of Business Administration at Jefferson University (formerly Philadelphia College of Textiles and Science, USA). She is also certified in Advanced Studies in Didactics at SUPSI.
Michela Ornati's research focus is on digital fashion communication and the role of haptics in e-commerce.