Antonella La Rocca
http://usi.to/dwf
Pubblicazioni
Articolo pubblicato in rivista scientifica (13)
- Lacoste S., La Rocca A. (2015) Commentary on “Storytelling by the sales force and its effect on buyer-seller exchange” by David Gilliam and Karen Flaherty, Industrial Marketing Management, 46:143-146
- Guercini S., La Rocca A., Runfola A., Snehota I. (2015) Heuristics in customer-supplier interaction, Industrial Marketing Management:in-press
- Baraldi E., La Rocca A., Perna A. (2014) Good for science, but which implications for business? An analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012., Journal of Business and Industrial Marketing, 29(7/8):1-26
- Guercini S., La Rocca A., Runfola A., Snehota I. (2014) Interaction behaviors in business relationships and heuristics: issues for management and research agenda, Industrial Marketing Management, 43(6):929-937
- La Rocca A., Mandelli A., Snehota I. (2014) Nethnography approach as a tool for marketing research: The case of Dash-P&G/TTV, Management Decision, 52(4):689-704
- La Rocca A., Perna A. (2014) New Venture Acquiring Position in an Existing Network, The IMP Journal, 8(2):28-37
- La Rocca A., Snehota I. (2014) Relating in business networks: Innovation in practice, Industrial Marketing Management, 43(3):441-447
- La Rocca A., Snehota I. (2014) Value creation and organisational practices at firm boundaries, Management Decision, 52(1):2-17
- La Rocca A. (2013) Approaching (inter-) actors in the business landscape, IMP Journal, 7(3):171-179
- La Rocca A., Ford D., Snehota I. (2013) Initial relationship development in new business ventures, Industrial Marketing Management, 42(7):1025-1032
- Baraldi E., La Rocca A., Perna A. (2013) Intra- and inter-organizational effects of a CRM system implementation, Mercati e Competività:13-34
- La Rocca A., Snehota I. (2012) Measuring Customer Attractiveness, Industrial Marketing Management, 41 (8):1241-1248
- La Rocca A., Snehota I. (2011) Knowledge in Use in Business Relationships, IMP Journal,5(2), 79-93.
Contributo in libro (3)
- Mandelli A., La Rocca A. (2014) From service experience to augmented service journeys: digital technology and networks in consumer services. Factory or Theater ? Trends in the Management of consumer Services. In V. Baglieri and U. Karmarkar (Eds.). Springer, 151-190
- La Rocca A., Snehota I. (2014) Value in strategic account management. In D. Woodburn & K. Wilson (eds), Handbook of strategic account management.. Wiley, 171-189
- Mandelli A., La Rocca A. (2008) Destination Networks in Heritage Tourism: The Albergo Diffuso Formula. In Karmarkar, U. and Vandal, M. (Eds.): UCLA Anderson BusinessInformation Technology (BIT) Project, A Global Study of Business Practice World ScientificPublishing
Atti di conferenza (5)
- Hvidsten A., La Rocca A., Hoholm H. (2014) The role of artefacts in the coordination of home care practices. Coletta, Colombo, Magaudda, Mattozzi, Parolin & Rampino (eds). An Open Access Digital Publication by STS Italia Publishing. Released: December 2014. The Italian Society of Science and Technology Studies STS ITALIA. A matter of design.. Milan, Italy. 12-14 June, 2014.
- La Rocca A., Perna A., Snehota I. (2013) Developing new business relationships: an outside-in perspective. Academy of Marketing Science. AMS World Marketing Congress. Melbourne. 17-20 July, 2013
- La Rocca A., Haas A., Snehota I. (2012) Building initial relationships: the emerging tasks of sales in new business development. Academy of Marketing Science. 2012 AMS World Marketing Congress - Cultural Perspectives in Marketing. Atlanta. August 29 - September 1, 2012
- Mandelli A., La Rocca A. (2005) Distributed and dynamic supply chains in the heritage tourism: the case of distributed hospitality (albergo diffuso) in Italy. European Academy of Management. 5th Annual International European Academy of Management Conference (EURAM). Munich.
- Mandelli A., Snehota I., Bernardi C., La Rocca A. (2005) From markets as information-based structures to markets as sense-making networks. European Academy of Management. 5th European Academy of Management Conference (EURAM),
Relazione in convegno scientifico (15)
- Hoholm T., La Rocca A. (2014) A practice-based approach for studying interactions in business relationships. 30th Industrial Marketing and Purchasing (IMP) Conference.. Bordeaux, France. September
- La Rocca A., Hungnes T. (2014) Innovating healthcare services: a matter of collective sense making?. 30th Industrial Marketing and Purchasing (IMP) Conference. Bordeaux, France. September
- La Rocca A., Hoholm T. (2014) Intra- and inter-organizational circuits of knowledge. International Conference on Organizational Learning, Knowledge and Capabilities (OLKC). Oslo, Norway.. 22-24 April, 2014
- La Rocca A., Hoholm H., Hvidsten A. (2014) Intra- and inter-organizational forces in health care innovation: Literature review and research agenda. 30th EGOS Colloquium. Rotterdam. July 3–5, 2014
- Freytag P. V., Højbjerg Clarke A., La Rocca A., Snehota I. (2014) Jockeying for a position in a business network in motion. 30th Industrial Marketing and Purchasing (IMP) Conference.. Bordeaux, France.. September
- Guercini S., La Rocca A., Runfola A., Snehota I. (2013) Heuristics in business interactions. 29th IMP Conferene. Atlanta. September
- La Rocca A., Snehota I. (2012) New Venture Development in B2B Markets. EMAC 2012 Annual Conference. Lisbon, Portugal. 22-25 May
- La Rocca A., Snehota I. (2012) Sales Outside-in and Inside-out. 28 th IMP Conference. Rome. 13-15 September
- La Rocca A., Snehota I. (2011) Actors' Identity in Business Relationships. IMP Conference. Glascow. 1-3 September, 2011
- La Rocca A., Comi A., Corsaro D., Snehota I. (2011) Brand Images in Business to Business. 7th Thought Leaders International Conference in Brand Management. Lugano. March 10-12, 2011
- La Rocca A. (2009) The organizational self in everyday life - interaction in business relationships and organizational identities. 25th IMP-conference. Marseille, France. September
- La Rocca A., Snehota I. (2008) The formation of identities in customer-supplier relationships. 24th Industrial Marketing and Purchasing (IMP) Conference. Uppsala, Sweden. September
- Illia L., La Rocca A., Lurati F. (2006) Communication Flow, Channels, Content and Climate in Downsizing. European Academy of Management Conference (EURAM), ,. Oslo, Norway. May 17-19
- Mandelli A., La Rocca A., Illia L. (2006) The construction of network identity: a central process in business networking. 22th Industrial Marketing and Purchasing (IMP) Conference. Milan, Italy. September
- Mandelli A., La Rocca A. (2005) Networks and heritage tourism: the case of distributed hospitality in Italy. 21th Industrial Marketing and Purchasing (IMP) Conference. Rotterdam. September
