Servizio qualità e sostenibilità
Pubblicazioni
Articolo pubblicato in rivista scientifica (1)
- Mendini M., Peter P., Maione S. (2022) The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate, Journal of Business Research, 143:16-26
Contributo in atti di conferenza (2)
- Mendini M., Maione S. (2020) How do consumers emotionally and linguistically react to masstige collaborations? Evidence from the fashion industry. 2020 Global Marketing Conference. 2020 Global Marketing Conference. Seoul. November 5-8
- Mendini M., Peter P., Maione S. (2020) Instagram as agent of change: when social media makes us grateful and more altruistic. 2020 Global Marketing Conference. 2020 Global Marketing Conference. Seoul. November 5-8
