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Patrick Cotting


Dr. Patrick Cotting is CEO and Chairman of CCI COTTING CONSULTING Limited. He is partnering through lectures with different Universities: University of Lugano (Executive Master of Science in Communications Management, Faculty of Corporate Communication, Faculty of Economics), University of Applied Sciences North-Western Switzerland, CIES FIFA Master in Sports Management University of Neuchâtel & Bocconi University Milano, AISTS Master in Sports Management Ecole Polytechnique Fédérale de Lausanne (EPFL) and the Universities of Fribourg and Neuchâtel (course on ¿financial strategies for cultural institutions¿). As CCI he consults or has consulted companies and institutions such as the EURO.08 Project Organisation Basel, the World Expo 2010 Organisation of the cities of Basle, Zurich and Geneva, Adecco Group, Special Olympics, Suva, MediaMountain, EKZ Eltop, IIHF (International Ice Hockey Federation), Swatch, Longines, Sanofi Pasteur MSD and Eurosport. (CCI is active in the areas of "consulting", "connecting" and "innovating". It has recently launched the first crossmedia market place on planning and booking advertising and sponsorship campaigns,
Cotting was from 2001 until January 2008 Director at the pan-European Media Company EUROSPORT. First being responsible for Alliances & Partnerships and working in Zurich as well as at the Headquarters in Paris, he was from 2004 on Director Marketing & Sales for Central Europe (Switzerland/Austria/BENELUX). In this role he consulted companies such as Swatch, UBS, Longines, Nespresso, Procter & Gamble, OMV, ING Group, Austrian Airlines, Austrian Tourism Board, GM Europe Chevrolet, Phonak, Vienna Tourism Board, Tommy Hilfiger, Zurich Financial Services and others on pan-European crossmedia campaigns and sports marketing approaches, including the use of TV, Internet and/or Mobile Services. In addition he negotiated content partnerships with sport properties such as with Team Alinghi, the winner of the 32nd and 33rd America´s Cup. Former to this function he was Head Marketing Alliances and Sponsorships at Credit Suisse e-Investment Services Europe and for four years, strategic sponsorship planning and controlling manager in the sponsorship department at CREDIT SUISSE where he developed and implemented a new controlling system as well as new sponsorship models and contracts, such as with the Swiss Football Association, with the FIS Alpine Skiing World Cup and others. (His experience in the sponsorship field started in 1991 as supervisor for the sponsorship activities of Kraft Foods at the European Indoors Tennis Tournament in Zurich. Through his academic and professional activities, Cotting has established a broad international contact network. He is regularly invited as guest speaker at international marketing, sponsorship and event management conferences, such as the IEG Event Marketing Conference in Chicago (USA), ISPO Munich, Euroforum Köln, Sport.Forum.Schweiz, the Asian Football Confederation Conference and MarcusEvans London.
He was the first academic to analyse the planning and control processes of the TOP-500 companies in Switzerland on sponsorship in 1993. In his Ph.D. dissertation, he developed a new sponsorship theory as well as the Sponsorship Scorecard, an approach for the strategic planning and control of effective and efficient sponsorship & experiental marketing activities. Cotting received his Ph.D. in Business Economics and Sociology (Dr. rer. soc. oec.) with distinction ("summa cum laude") from the Johannes Kepler University of Linz (A), and got his Master in Business Economics (lic. rer. pol.) from the University of Fribourg (CH).