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Lisa Märcz


Lisa Märcz is a PhD student and teaching assistant at the Faculty of Communication, Culture and Society, Institute of Marketing and Communication Management (IMCA) at USI.

She is committed to the guidance and coordination of students in BA Marketing, MA Critical Consumer Behavior, and MA International Tourism Marketing supervised by Prof. Michael Gibbert. As coordination member of the World Challenges Programme (WCP), she is dedicated to the Master elective course Tackling World Challenges (TWC) and the Bachelor specialization of Intercultural Communication and Sustainable Economics (ICSE).

Her research focuses on human-nonhuman relations, wildlife management, animal agency, interdisciplinary science, and sustainability. She studied biosciences, cultural anthropology and American studies in Germany (Rostock and Mainz) and Switzerland (Zurich and Berne), and published her BA thesis at the University of Mainz to "Feral children: Questioning the human-animal boundary from an anthropological perspective". After her MA thesis "In the Eyes of the Other: What Facebook Users reveal about Human-Wolf Relations", current projects include human-wolf realities in Switzerland and Northern Italy, and relations between human consumers and nonhuman products in the context of on-farm-slaughter.

Competence areas