Simone Mariconda
http://usi.to/e9t
Publications
Key publications (4)
- Etter M., Haack P., Mariconda S., Pizzetti M. (2025) How to Counter Fake News: The traditional playbook is insufficient
- Mariconda S., Pizzetti M., Etter M., Haack P. (2024) Fooling them, not me?. How fake news affects evaluators' reputation judgments and behavioral intentions
- Mariconda S., Zamparini A., Lurati F. (2023) Organizational reputation: In search of lost time
- Mariconda S., Lurati F. (2015) Stakeholder Cross-Impact Analysis: A Segmentation Method
Journal Article (9)
- Etter M., Haack P., Mariconda S., Pizzetti M. (2025) How to Counter Fake News: The traditional playbook is insufficient, Harvard Business Review, 103 (5)
- Mariconda S., Pizzetti M., Etter M., Haack P. (2024) Fooling them, not me?. How fake news affects evaluators' reputation judgments and behavioral intentions, Business & Society
- Mariconda S., Zamparini A., Lurati F. (2023) Organizational reputation: In search of lost time, Strategic Organization, 21 (4)
- Mariconda S., Zamparini A., Lurati F. (2019) Identity Matters: How the Relevance of a Crisis to Organizational and Stakeholder Identities Influences Reputation Damage, Corporate Communications: An International Journal, 24 (1)
- Broch C., Lurati F., Zamparini A., Mariconda S., Mariconda S. (2018) The Role of Social Capital for Organizational Identification: Implications for Strategic Communication, International Journal of Strategic Communication
- Mariconda S., Lurati F. (2015) Ambivalence and Reputation Stability: An Experimental Investigation on the Effects of New Information, Corporate Reputation Review, 18 (2)
- Mariconda S., Lurati F. (2015) Does Familiarity Breed Stability? The Role of Familiarity in Moderating the Effects of New Information on Reputation Judgments, Journal of Business Research, 68 (5 ( February ))
- Mariconda S., Lurati F. (2015) Stakeholder Cross-Impact Analysis: A Segmentation Method, Corporate Communications: An International Journal, 20 (3)
- Mariconda S., Lurati F. (2014) Being Known: A Literature Review on Media Visibility, Public Prominence and Familiarity with Implications for Reputation Research and Management, Corporate Reputation Review, 17 (3)
Book chapter (3)
- Mariconda S., Lurati F. (2016) Familiarity. The SAGE Encyclopedia of Corporate Reputation. Craig E. Carroll
- Mariconda S., Lurati F. (2016) Prominence. The SAGE Encyclopedia of Corporate Reputation. Craig E. Carroll
- Mariconda S., Lurati F. (2013) Haven’t We Met Before? An Investigation on the Influence of Familiarity on the Cognitive Processes Underlying Reputation Formation. In Balmer, J., Illia, L., and Gonzalez del Valle, A. (eds.), Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century.. Milton Park: Routledge
Article in conference proceedings (1)
- Broch C., Lurati F., Zamparini A., Mariconda S. (2014) Organizational Identification: The Role of Social Capital. Academy of Management Proceedings (Vol. 2014, No. 1, p. 13519).. 74th Academy of Management Annual Meeting. Philadelphia, Pennsylvania. August 1-5
Report in scientific conference (12)
- Mariconda S., Haack P., Etter M., Pizzetti M. (2022) Me vs. them: The role of third-person perception and prior reputation in influencing the effect of fake news on reputation judgments.. Annual Reputation Symposium. Oxford University Centre for Corporate Reputation, Saïd Business School, University of Oxford. August 30-September 2, 2022
- Mariconda S., Haack P., Etter M. (2019) Gone Viral: How Prior Exposure and Perceived Support Influence the Effects of Fake News on Reputation Judgments About Organizations. 35th EGOS Colloquium. Edinburgh. July 4-6
- Mariconda S., Lurati F., Zamparini A. (2018) Identity Matters: How Crisis Relevance to Organizational and Stakeholder Identities Moderates the Effect of Crises on Reputation. EUPRERA, 20th Annual Congress. Aarhus. September, 27-29
- Mariconda S., Lurati F. (2014) Introducing Cross Impact Analysis as a Methodology to Understand Stakeholders’ Reciprocal Influences. International Public Relations Research Conference. Miami (FL). March 5-9
- Annina B., Mariconda S., Lurati F. (2014) Argumentative Strategies of Sponsors Who Stand By Athletes Involved in Off-Field Transgression: The Cases of Tiger Woods and Michael Phelps. International Crisis and Risk Communication Conference. Orlando (FL). March 3-5
- Mariconda S., Lurati F. (2013) Ambivalence and reputation judgments: An experimental investigation on the effects of new(s) information. 29th EGOS Colloquium. Montréal, Canada. July 4-6
- Mariconda S., Lurati F. (2013) Being Known: A Literature Review on the Relationship Between Media Visibility, Public Prominence and Familiarity with Implications for Reputation Research and Management. 17th International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Barcelona, Spain. June 5-7
- Mariconda S., Lurati F. (2013) How does new information affect reputation judgments? The role of familiarity. Symposium: Experimental research in institutional theory - 73rd Academy of Management Annual Meeting. Lake Buena Vista (Orlando), FL. Academy of Management Meeting. Orlando. August 9-13
- Mariconda S., Lurati F. (2013) How does new information affect reputation judgments? The role of familiarity. Symposium: Experimental research in institutional theory - 73rd Academy of Management Annual Meeting.. Lake Buena Vista (Orlando), FL. August, 9-13
- Lurati F., Mariconda S. (2012) Corporate reputation robustness: Expanding reputation management through a better understanding of reputational risk. 28th EGOS Colloquium. Helsinki, Finland. July 2-7
- Mariconda S. (2012) An Investigation on the Socio-Cognitive Underpinnings of Reputation Robustness: The Effects of Familiarity and Ambivalence. Pre-conference PhD Consortium. 16th International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Milan. May 29-31
- Mariconda S. (2012) An Investigation on the Socio-Cognitive Underpinnings of Reputation Robustness: The Effects of Familiarity and Ambivalence. PDW: A Pecha Kucha about Social Evaluations. Academy of Management Meeting. Boston. August 3-7
Other publication (3)
- Lurati F., Mariconda S. (2014) 2013 Swiss Corporate Communication and Public Relations Practice Monitor
- Lurati F., Mariconda S. (2011) Women’s Football. Still Struggling to Score a Victory
- Lurati F., Mariconda S., Reinhold H. J. (2011) 2011 Swiss Corporate Communication and Public Relations Practice Monitor
