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Antonella La Rocca


Antonella La Rocca is Associate Professor at Rennes School of Business (Rennes, France) where she teaches courses in business to business marketing and is currently working on research projects related to innovation and entrepreneurship in agribusiness and other contexts. In addition, she is Visiting Professor with the Institute of Marketing and Communication Management at the Università della Svizzera italiana (USI). Antonella received her PhD from USI, Faculty of Communication Sciences, with a dissertation on Interaction and Actors´ Identities in Business Relationships. She has been post doc research fellow at University of Lugano and consultant for the University start-up promotion center. She was research fellow at the Health Services Research Center of Akershus University Hospital (Norway), conducting research on innovations in health care contexts, and Assistant Professor at BI Norwegian Business School (Oslo) where she taught a course on innovation and entrepreneurship. She published in Industrial Marketing Management, Management Decision, and Journal of Business and Industrial Marketing for which is currently an Associate Editor.