I designed it myself – just for YOU’: Effects of gift-personalization on giver and recipient, and the role of product involvement, self-construal, and gender
Additional information
Authors
Pizzetti M.,
Gibbert M.,
Herrmann A.,
Guest D.
Type
Report in scientific conference
Year
2013
Language
English
Meeting name
42nd EMAC -European Marketing Academy- Annual Conference
Meeting place
Istanbul
Meeting date
June 4-7
