I designed it myself – just for YOU’: Effects of gift-personalization on giver and recipient, and the role of product involvement, self-construal, and gender
Informazioni aggiuntive
Autori
Pizzetti M.,
Gibbert M.,
Herrmann A.,
Guest D.
Tipo
Relazione in convegno scientifico
Anno
2013
Lingua
Inglese
Nome conferenza
42nd EMAC -European Marketing Academy- Annual Conference
Luogo conferenza
Istanbul
Data conferenza
June 4-7
