Search for contacts, projects,
courses and publications

Storytelling, Self and Society


Hannawa A. F.

Course director

Corengia M.



Positioning Statement:
Storytelling is what makes us human. In fact, it is as old as human existence. Countless writers, historians, anthropologists, and renowned voices in politics, technology and business have demonstrated the enormous power of narration. Whether we need to interview for a job, advance in our career, lead an organization, motivate employees, build brands, sustain a reputation, or work effectively with stakeholders – all successful managers, entrepreneurs, and companies share one common, potent skill: they appreciate the importance of stories, they develop and maintain effective strategic narratives, and they know how to tell them.
In this course, students will learn how to critically account for the ways in which stories shape our perceptions of identity, culture, society and the world around us. Reflecting on case studies, they will find out how companies have succeeded and failed to control their narratives. Students will also learn to identify, refine, and share their own personal stories – and acquire the means to shape their own present and future narratives.
In today’s chaotic and quick-paced political, cultural, economic and technological environment, this skill set has become more important than ever before. With that in mind, this course will particularly challenge students to consider the viability of narratives in current times, where expressions such as “alternative facts,” “fake news” and other “post-truth” world phenomena constantly change the way we use stories in our lives.
This course…
• teaches students how fundamental stories are in our lives – how they shape and influence every area of human existence, from politics to religion, science, and the business world. How in fact, so much of what we perceive as “objective reality” is actually construed of stories.
• conveys patterns, components and principles that are common to most stories, drawing on a variety of well-known writers and story-theorists.
• demonstrates how companies craft and control the narratives told to their stakeholders, how old stories are destroyed and new ones take their place (narrative shifts).
• gives students the opportunity to practice storytelling on their own, in and out of class, through workshopping exercises and group work.
• challenges students with “hot topics” that spotlight current narratives in our society (e.g. Covid, racial activism, climate change).
• makes students increasingly attuned to the narrative structures around them.
Main topics:
What is a story? • What makes a good story? • Why do we need stories? • What are some of the techniques successful storytellers use to convey their ideas? • Every company needs a narrative… • How have digital tools changed storytelling? • The media’s power to create, disseminate, and control narratives • Fake news, alternate facts, and echo-chambers • Winning the story wars • How social media affect our knowledge of the world and our perception of truth • The importance of storytelling in times of crisis • How various stakeholders battle for narrative control during a crisis • Narratives of the digital world • The paradox of the information age • The narrative of disruption • The future of storytelling: with so many people challenging authoritative information, do we need a new storytelling method?