Michele Corengia
http://usi.to/2oa
Biography
Michele Corengia is chief operating officer of the Fondazione Sasso Corbaro, institute associated with the Università della Svizzera italiana.
A graduate in Economics and Social Sciences and in Marketing Management from Bocconi University in Milan, he received his Ph.D. in Communication Sciences from the Università della Svizzera italiana, with a dissertation entitled "Palliative Marketing: Unveiling the Marketing of Palliative Care”. He is also currently an academic fellow at Bocconi University in Milan and a visiting professor at Università della Svizzera italiana.
His training is completed with the Certificate in Applied Compassion issued by the Stanford University’s Center for Compassion and Altruism research and Education, which enabled him to enrich his profile as an independent consultant in the field of organizational compassion. In this area he founded Totila, a brand strategy agency, and the International Association of Palliative Marketing.
Research
Michele Corengia's research investigates the relationship between Marketing and Palliative Care, with an approach that spans between traditional ethnography and more creative research methods.
In 2020 he won the award "ACR Best First-Time Videography".
Competence areas
