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Raimondo C.

Course director

Rossini F.

Course director

Description

Course Description

ClassTopicSpeaker
 

Introduction

  • Course Outline & Presentation
  • Origin of Financial Markets and Stock Exchanges
 
 

Financing options before the IPO

  • Company strategic financing options
  • From seed capital to Venture Capital to Private Equity (PE) business models
 
 

The IR Function

  • Origin & Evolution
  • Financial Communication
  • Analysts & Investors
  • IPO: preliminary definitions
 
 

Financial Communication for Financial Institutions

  • How to (successfully) communicate a Rights issue
  • How to (successfully) manage crisis communication: the case of the Turkish Lira
 
 

The Family Office side

  • Family Office history & evolution: from private banking concern to a sophisticated service powerhouse
  • Family Office interaction with the Finance stakeholders
 
 

The Sell-Side

  • Equity Research/Corporate Broking
  • The role & interaction of the Sell-side Analyst
 
 

 Equity Capital Market & the IPO process

  • How Equity Capital Markets work: the role of the Investment Bank in the IPO process
  • Case study: TechnoProbe IPO
 
 

 Executive testimonial

  • Top Management testimonial:

SPAC deal case study:

The successful IPO of Zegna Group

 
 

 Recent trends in managing IR

  • Passive Investing: a new challenge
  • Crisis communication: getting effectively prepared
 
 

 The Financial Media Ecosystem

  • How financial media work and the interaction with Corporate Companies
  • Who cares: attracting the attention of financial journalists & Newswires
 
 

ESG rating

  • The rise in importance of ESG Investing
  • ESG Rating Agencies and the interaction from the Corporate side
  • Case study: Webuild’s Sustainability-Linked Bond issue
 
 

The Debt Capital Market side

  • Why we need Credit Rating Agencies and why they matter
  • The Credit Analyst role & interaction
 
 

Review Session

  • Final review of prior sessions key- points
  • QA session & practice
 

 

Objectives

  • The course broad scope is to provide students with an adequate knowledge of the Investor Relations business practice and in particular of its interaction with the different Financial Market stakeholders.
  • The course aims to provide a glimpse of what implies to be a listed company, starting from the complex IPO process - a game-changer decision for the entrepreneur - and of what it takes to maintain an effective interaction with the Financial market main actors.
  • Another course goal is to illustrate what is expected by an IR officer responsible for the financial communication and how this communication can play a pivotal role in effectively positioning companies on the Market.
  • All the above is achieved through a hands-on approach, bringing on board the testimonial of selected Finance Professional and Business Leaders sharing with the Students their experience and competencies covering the entire spectrum of the Investor Relations ecosystem.

Teaching mode

In presence

Learning methods

Attendance 70% mandatory

Examination information

Final written exam

Required Material

  • Classes content /Speakers’ presentations
  • Additional references to be eventually provided during course as applicable

Education