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New Media for Tourism Communication


When it comes to different levels of knowledge, the above mentioned competences entail that students will be able to

(i) know current eTourism applications, technologies and successful practices;

(ii) know how to plan, run and evaluate eTourism related activities;

(iii) be aware of the crucial role played by ICT within the tourism and hospitality sectors.

The course is organized in formal (ex-cathedra) lessons complemented by case studies and testimonials. The assessment will be undertaken in a form of collaborative group projects and a written exam.


Reading materials:

De Ascaniis, S., Borrè, A., Marchiori, E., Cantoni, L. (2015). Listen to your customers. How hotels manage online travel reviews: the case of hotels in Lugano. Information and Communication Technologies in Tourism 2015 (Proceedings of the International Conference in Lugano, Switzerland, February 3-6), Springer, Berlin – Heidelberg, pp. 59-72.


Garbani-Nerini,  E.,  Kalbaska,  N.,  &  Cantoni,  L.  (2018).  Evaluating  the  development  and  impact  of  an  eLearning  platform:  the  case  of  the  Switzerland  Travel  Academy.  In  Stangl,  B.,  Pesonen,  J.  (Eds.).  Information  and  Communication  Technologies  in  Tourism.Wien-New  York:  Springer,  450-462


Inversini, A., Cantoni L. & Brülhart, C. (2012). analysis of online communication and promotion, Journal of information technology & tourism, 13/1, pp. 39-49


Inversini, A., Xiang, Z., & Fesenmaier, D.R. (2015). New media in travel and tourism communication: Toward a new paradigm. In L. Cantoni & J.A. Danowski (Eds.), Communication and Technology (2015, pp. 497-512). Berlin: De Gruyter Mouton. DOI (Chapter): 10.1515/9783110271355-029.


Kalbaska N., Janowski T., Estevez E., Cantoni L. (2017) When digital government matters for tourism: a stakeholder analysis, Journal of information technology & tourism, 17(3), 315-333.


Marchiori, E. & Cantoni, L. (2012). The Online Reputation Construct: Does it Matter for the Tourism Domain? A Literature Review on Destinations’ Online Reputation, Journal of information technology & tourism, 13/3, pp. 139-159.


Mele, E., & Cantoni, L. (2017). Localization of Tourism Destinations' Websites: Theory and Practices. In M. Bielenia-Grajewska, & M. Cortés de los Ríos, Innovative Perspectives on Tourism Discourse. Gdansk: IGI Global.


Picco Schwendener A., Reinhold H. J., Cantoni L. (2017) Usage Practices and User Types of a Municipal Wi-Fi Network: The Case of “WiFi Lugano”. ACM Press. Best Research Paper Award at ICEGOV2017, March 07 - 09, 2017, New Delhi, India, 292-301



Cantoni L.

Course director

Kalbaska N.

Course director

Hasenzahl L.


Additional information

Academic year
Master of Arts in Economics and Communication in International Tourism, Core course, Fundamental knowledges, 1st year