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Digital Corporate Communication

Description

New communication technologies and media platforms such as social networks, microblogs, video-sharing sites, geo-location services, accessible also via mobile devices (tablets and smartphones), are transforming the media landscape but also the way we develop interactions, tell our stories and build relationships in organizations and markets. This course will examine the impact of this transformation on our possibility to communicate, and to co-create value with customers, employees and the other stakeholders in the organization.

 

Textbook
The readings for the course will include articles from journals and cases, and will be distributed by the teacher in digital forms via the Icorsi platform.

 

Grading
The evaluation will be based on individual work but also group work (max 30%).

Basic knowledge in corporate communication recommended.

People

 

Mandelli A.

Course director

Additional information

Semester
Fall
Academic year
2019-2020
ECTS
3
Language
English
Education
Master of Science in Communication and Economics in Corporate Communication, Elective course, Crossmedia, Transmedia and Multimodal Communication, 2nd year

Master of Science in Communication and Economics in Corporate Communication, Elective course, Visual and Material Culture, 2nd year

Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Crossmedia, Transmedia and Multimodal Communication, 2nd year

Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Visual and Material Culture, 2nd year

Master of Science in Communication in Media Management, Elective course, Crossmedia, Transmedia and Multimodal Communication, 2nd year

Master of Science in Communication in Media Management, Elective course, Visual and Material Culture, 2nd year

Master of Science in Economics and Communication in Financial Communication, Core course, Fundamental knowledges, 1st year