Applied Social Entrepreurship
People
Course director
Description
Objectives
This course reviews key concepts in entrepreneurship and applies them to address societal needs. The course adopts a managerial perspective to entrepreneurship and a prototype, learn, and improve approach to developing entrepreneurial solutions. Students approach their business plans from a “Fail Fast” perspective. Topics include: business model generation, strategy, finance, marketing, among others.
Grading
Assignments: 50%; Final exam: 50%
Reading:
Book: The Lean Startup. Eric Ries
Education
- Master of Arts in Economics and Communication in Public Management and Policy, Elective course, Specialization in Public Communication and Management, 2nd year
- Master of Science in Communication and Economics in Corporate Communication, Elective course, Corporate Social Responsibility and the Common Good, 2nd year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Corporate Social Responsibility and the Common Good, 2nd year
- Master of Science in Communication in Media Management, Elective course, Corporate Social Responsibility and the Common Good, 2nd year
- Master of Science in Economics in Management, Elective course, Track in Socially Responsible Management, 2nd year
