New Media for Tourism Communication
When it comes to different levels of knowledge, the above mentioned competences entail that students will be able to
(i) know current eTourism applications, technologies and successful practices;
(ii) know how to plan, run and evaluate eTourism related activities;
(iii) be aware of the crucial role played by ICT within the tourism and hospitality sectors.
The course is organized in formal (ex-cathedra) lessons complemented by case studies and testimonials. The assessment will be undertaken in a form of collaborative group projects and a written exam.
De Ascaniis, S., Borrè, A., Marchiori, E., Cantoni, L. (2015). Listen to your customers. How hotels manage online travel reviews: the case of hotels in Lugano. Information and Communication Technologies in Tourism 2015 (Proceedings of the International Conference in Lugano, Switzerland, February 3-6), Springer, Berlin – Heidelberg, pp. 59-72.
Garbani-Nerini, E., Kalbaska, N., & Cantoni, L. (2018). Evaluating the development and impact of an eLearning platform: the case of the Switzerland Travel Academy. In Stangl, B., Pesonen, J. (Eds.). Information and Communication Technologies in Tourism.Wien-New York: Springer, 450-462
Inversini, A., Cantoni L. & Brülhart, C. (2012). MySwitzerland.com: analysis of online communication and promotion, Journal of information technology & tourism, 13/1, pp. 39-49
Inversini, A., Xiang, Z., & Fesenmaier, D.R. (2015). New media in travel and tourism communication: Toward a new paradigm. In L. Cantoni & J.A. Danowski (Eds.), Communication and Technology (2015, pp. 497-512). Berlin: De Gruyter Mouton. DOI (Chapter): 10.1515/9783110271355-029.
Kalbaska N., Janowski T., Estevez E., Cantoni L. (2017) When digital government matters for tourism: a stakeholder analysis, Journal of information technology & tourism, 17(3), 315-333.
Marchiori, E. & Cantoni, L. (2012). The Online Reputation Construct: Does it Matter for the Tourism Domain? A Literature Review on Destinations’ Online Reputation, Journal of information technology & tourism, 13/3, pp. 139-159.
Mele, E., & Cantoni, L. (2017). Localization of Tourism Destinations' Websites: Theory and Practices. In M. Bielenia-Grajewska, & M. Cortés de los Ríos, Innovative Perspectives on Tourism Discourse. Gdansk: IGI Global.
Picco Schwendener A., Reinhold H. J., Cantoni L. (2017) Usage Practices and User Types of a Municipal Wi-Fi Network: The Case of “WiFi Lugano”. ACM Press. Best Research Paper Award at ICEGOV2017, March 07 - 09, 2017, New Delhi, India, 292-301