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Event Management

Description

The business of event management plays a key role in tourism, in sports, culture, and in business. In this course, students will get acquainted with the main strategies used when planning and managing events, learn about the key roles of stakeholders in events, risk assessment and feasibility models in addition to event resourcing and organisational approaches in order to manage successful events. Students will work on creating an event concept and developing an implementation plan for a major business and leisure destination.

Textbook
Bowdin, G. et al. (2010). Events Management. London: Routledge.

People

 

Davidson R.

Course director

Additional information

Semester
Fall
Academic year
2019-2020
ECTS
3
Language
English
Education
Master of Arts in Economics and Communication in International Tourism, Core course, Fundamental knowledges, 1st year