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Management of Small and Medium Enterprises

Description

The objective of this course is to provide the students with an analytical and decision making framework to deal with the main managerial issue of SMEs operating in tourism sectors. The course is organized around three focuses:

  1. SMEs management and decision making framework;
  2. Family businesses´ issues and decision making tools;
  3. Strategic management for service businesses

The course is based on readings, workshops, lectures, case discussions and experiential exercises.

Textbook
R. Normann, Service Management, Wiley, Chichester, 2000.
Further readings and slides will be provided.

People

 

Colombo G.

Course director

Additional information

Semester
Fall
Academic year
2019-2020
ECTS
3
Language
English
Education
Master of Arts in Economics and Communication in International Tourism, Core course, Fundamental knowledges, 1st year