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Banking Strategies & Wealth Management


Combine theory and practice by introducing students to the “real life” of a bank when it comes to define a strategy and the value chain of the business model.

Description / Program
The course provides an introduction to the elaboration of a Strategy for a Financial Institution, starting from the understanding of the financial environment and the macro trends characterizing the banking processes, down to client’s segments, products and services, and business areas (retail banking, private banking, commercial banking, investment banking and asset management with a specific focus on wealth management). Complementary to finance and investments tracks, this course mainly focuses on a holistic, cross-disciplinary wealth management approach, and provides content on wealth governance, family advisory, wealth structuring and succession planning. Moreover, it adopts a value chain based approach, analyzing and challenging the current business model while re-assessing the role of the relationship management. Some “case study” will be analyzed in class, giving students the possibility to learn from more than 25 years of experiences accumulated by the lecturer.

Learning Method / Style of Lessons
Four-hour class each week for a total of 56 hours

Exam Style

Requested Material
Provided by the lecturer

Provided by the lecturer



Soncini L.

Course director

Vergani G.

Course director

Additional information

Academic year
Master of Science in Economics and Communication in Financial Communication, Elective course, Elective course, 2nd year

Master of Science in Economics and Communication in Financial Communication, Core course, Fundamental knowledges, 1st year

Master of Science in Economics in Finance, Core course, Minor in Banking and Finance, 1st year