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New Media for Tourism Communication


There are no prerequisites to join this course.


The course New Media for Tourism Communication will provide students with the methodological tools to conceive, plan and manage new media projects in the field of tourism communication (eTourism). The course will cover a basic introduction to the relevant technological applications of the tourism industry, methods for the design and evaluation of tourism services, together with the management and promotional tools of web-based tourism communication.

Description / Program

When it comes to different levels of knowledge, the competences mentioned above entail that by the end of the course, the students will be able to:

(i) know current eTourism applications, technologies and successful practices;

(ii) know how to plan, run and evaluate eTourism related activities;

(iii) be aware of the crucial role played by ICT within the tourism and hospitality sectors.

Learning Method / Style of Lessons
The course is organised in formal face-to-face lessons complemented by case studies and testimonials, collaborative group project and tutoring sessions.

Exam Style
The final assessment will take into consideration participation in all in-class and online activities (10%); collaborative group projects (40%), and a written exam (50%).


Mandatory articles:


Cantoni, L. (2018) eTourism for Heritage: Heritage and Sustainable Tourism. The Role and Challenge of Information and Communication Technologies. In S. De Ascaniis, M. Gravari-Barbas, & L. Cantoni (eds.), Tourism Management at UNESCO World Heritage Sites. Lugano (Switzerland): USI – Università della Svizzera italiana Press, pp. 67-73.

Garbani-Nerini, E., Kalbaska, N., Cantoni, L., & Eberhard, U. (2017). Developing an e-learning course about tourism destinations: the case of the Switzerland Travel Academy.


Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations. Current issues in Tourism, 16(3), 211-239.


Inversini, A., Brülhart, C. & Cantoni L. (2012). analysis of online communication and promotion, Journal of information technology & tourism, 13/1, pp. 39-49.


Kalbaska N., Janowski T., Estevez E., Cantoni L. (2017) When digital government matters for tourism: a stakeholder analysis, Journal of information technology & tourism, 17(3), 315-333.


Tardini S., Cantoni L. (2015) Hypermedia, internet and the web. L. Cantoni & J.A. Danowski (eds), Communication and Technology (Handbooks of Communication Science – Volume 5). De Gruyter Mouton, 119-140


Werthner H., Alzua-Sorzabal A., Dickinger A., Cantoni, L., Gretzel U., Jannach D., Neidhardt J., Proell B., Ricci F., Scaglione M., Stangl B., Stock O., Zanker M. (2015). Future research issues in IT and tourism, Journal of information technology & tourism, 15, 1-15.



Cantoni L.

Course director

Kalbaska N.

Course director

Garbani-Nerini E.


Additional information

Academic year
Master of Arts in Economics and Communication in International Tourism, Core course, Fundamental knowledges, 1st year