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Management of Small and Medium Enterprises

Description

Objectives

Students will be able to draft  a business project.

Description / Program

This course widely leverages on Richard Norman’s research on service management.  Through lectures and tutorials students will learn how to draft a business project.

Learning Method / Style of Lessons

Lecture and project work

Exam Style

Team project work

Readings/Textbooks

R. Normann, Service Management, Wiley, Chichester, 2000.

People

 

Colombo G.

Course director

Barut M. G.

Assistant

Additional information

Semester
Fall
Academic year
2020-2021
ECTS
3
Language
English
Education
Master of Arts in Economics and Communication in International Tourism, Core course, Fundamental knowledges, 1st year