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Creativity and Product Innovation

Description

Course objectives
By the end of this course students will be able to identify, describe, integrate, and apply concepts and theories related to creativity and innovation to better serve the formulation of new products. Innovation, creativity, and new product ideas are going to be analysed and discussed from a marketing/organizational, cultural, and societal perspective.

Course description
This course focuses on new product development/innovation and issues related to the overall management of product innovation in the context of entrepreneurial opportunity, start-up ventures, existing organizations, and society. The emphasis is on innovation and creativity with the adoption of a marketing and organizational lens.
 
Learning methods
TBA

Attendance and Participation
10% of the final grade.

Examination information
Attendance and Participation
Assignments
Case Analysis
Final Exam

Required material
All the required reading material is going to be posted on the i-corsi platform or available for purchase at USI at the beginning of the course.
No main textbook is required. 

People

 

Peter P.

Course director

Additional information

Semester
Fall
Academic year
2021-2022
ECTS
3
Language
English
Education
Master of Science in Communication and Economics in Corporate Communication, Elective course, Strategy and Entrepreneurship, 2nd year
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Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Thematic Area: Customer Experience and Value, 2nd year
Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Thematic Area: Strategy and Entrepreneurship, 2nd year
Master of Science in Communication in Media Management, Elective course, Thematic Area: Customer Experience and Value, 2nd year
Master of Science in Communication in Media Management, Elective course, Thematic Area: Strategy and Entrepreneurship, 2nd year