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Creativity and Product Innovation

Descrizione

Course objectives
By the end of this course students will be able to identify, describe, integrate, and apply concepts and theories related to creativity and innovation to better serve the formulation of new products. Innovation, creativity, and new product ideas are going to be analysed and discussed from a marketing/organizational, cultural, and societal perspective.

Course description
This course focuses on new product development/innovation and issues related to the overall management of product innovation in the context of entrepreneurial opportunity, start-up ventures, existing organizations, and society. The emphasis is on innovation and creativity with the adoption of a marketing and organizational lens.
 
Learning methods
TBA

Attendance and Participation
10% of the final grade.

Examination information
Attendance and Participation
Assignments
Case Analysis
Final Exam

Required material
All the required reading material is going to be posted on the i-corsi platform or available for purchase at USI at the beginning of the course.
No main textbook is required. 

Persone

 

Peter P.

Docente titolare del corso

Informazioni aggiuntive

Semestre
Autunnale
Anno accademico
2021-2022
ECTS
3
Lingua
Inglese
Offerta formativa
Master of Science in Communication and Economics in Corporate Communication, Corso a scelta, Strategy and Entrepreneurship, 2° anno
Master of Science in Communication and Economics in Corporate Communication, Corso a scelta, Thematic Area: Customer Experience and Value, 2° anno
Master of Science in Communication and Economics in Marketing and Transformative Economy, Corso a scelta, Thematic Area: Customer Experience and Value, 2° anno
Master of Science in Communication and Economics in Marketing and Transformative Economy, Corso a scelta, Thematic Area: Strategy and Entrepreneurship, 2° anno
Master of Science in Communication in Media Management, Corso a scelta, Thematic Area: Customer Experience and Value, 2° anno
Master of Science in Communication in Media Management, Corso a scelta, Thematic Area: Strategy and Entrepreneurship, 2° anno