Destination Management and Marketing

Objectives

To understand tourist experiences as a demand-driven concept and draw conclusions on what tourist destinations are

To identify the main triggers for trip decision making and for travel in general and their implications for destination marketing

To conceptualize tourist places as a complex and dynamic fabric of visitor flows

To learn to analyze visitor flows and to learn to identify specific challenges and practical solutions

Description / Program

1. Challenges of destination management and marketing
2. Problems and false assumptions
3. An approach with common sense
4. The St. Gallen Model for Destination Management (SGDM)
5. Consequences for DMOs
6. Lessons learned

Learning Method / Style of Lessons

Teaching methods include lectures, discussions, in-class exercises and case studies.

Exam Style
Written, 90 minutes

Textbook:

Beritelli, Reinhold, Laesser and Bieger (2015), The St. Gallen Model for Destination Management