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Writing business plans


Colombo G.

Course director


Business plan, business planning, entrepreneurship and strategic management Market analysis and marketing planning Market forecast Competitive analysis Product system design and competitive advantage creation and defence Firm structure design Organisation design Make, Buy and connect decisions Competitive - advantage based alliances Financial simulation How to evaluate the business plan.


Suggested readings:
How to write a business plan (McKinsey)
Business Plan Hand Book, Thompson Gale

Teaching mode

In presence