Enogastronomic Tourism
People
Course director
Assistant
Description
- Segmenting E_G market / industry
- The Entrepreneurial Formula
- Understanding the Business Model (Lean CANVAS)
- Marketing and Entry Strategy (Enhanced SWOT analysis)
- Stakeholder analysis and strategy
- Personnel Business Idea
- Financial, social and environmental sustainability
- Risk assessment and mitigation; exit strategies
- How to pitch your project
- Confronting your ideas with professionals (field experience)
Objectives
Students will learn how to prepare and communicate a project for a small company (new) in the eno-gastronomic industry
Teaching mode
In presence
Learning methods
Lectures on theory, discussion, teamwork, field experiences
Examination information
30% class participation + 70% final project
Bibliography
Education
- Master of Arts in Economics and Communication in International Tourism (COM), Lecture, 1st year
