Merve Gül Barut
http://usi.to/4s3
Biography
Merve Gül Barut is a PhD student at the Institute of Management and Organization (IMO) at USI. Before joining the PhD program, she obtained her BSc in Business Administration at Hacettepe University and MSc in Science and Technology Policy Studies at Middle East Technical University in Turkey.
She is interested in market categories and categorization processes as her research field. In particular, she focuses on how agency of organizations may shape category systems, mainly through creation of new categories, and strategic positioning within and across categories.
Competence areas
