Entrepreneurship: Theory and Practice
The course objective is to understand how to identify, conceptualize, plan, test, finance, launch, manage and harvest new ventures in their particular environment. The blend of theory and practice supports students in starting their own business and evaluating business ideas of others. Students learn why and how a test-and-learn approach of rapid experimentation and prototyping tends to trump careful research analysis in entrepreneurial contexts.
The course covers a range of topics in the field of entrepreneurship, linking both entrepreneurial theory as well as practice.
Classes will alternate between the introduction of theoretical material, in-class exercises and case discussions. Students' class attendance must be at least 80%.
Final exam (50%), group presentation (50%)