MCMH offers a unique opportunity to have a focused and in depth programme in the health sector while at the same time gain a broad understanding of how business and marketing functions operate. This is combined with the possibility of participating in a multicultural and international dual degree programme, studying in two different cultures: on the east cost of the USA at Virginia Tech and in Lugano at the Università della Svizzera italiana. At the end of the combined programme, successful students will receive both a Master of Science in Business Administration with concentration in Marketing from Virginia Tech and aMaster of Science in Communication, Management & Health from USI.
The primary job market for candidates earning this degree is the marketing and communication functions of pharmaceutical, bio-tech, and insurance companies, and government and other organisations in the health sector where the combination of analytical skills and understanding of the health sector will provide a competitive advantage. The skills and knowledge obtained from the degree can also be used in many other areas such as communication, management, marketing and other market related functions. The ultimate goal of our master's programme is to combine academic excellence and practical experience to best prepare our students for their professional life.