Master of Science in Communication in Communication, Management & Health (MCMH)
Courses 2023-2024
Fall semester
Lecture
Core
- Accounting, Seistrajkova B.
- Advanced Research Methods in Health Communication, Petrocchi S.
- Corporate Social Responsibility, Seele P., Conti L. G.
- Corporate Strategy (Master) B, Bettinazzi E., Martignoni D., Xie S.
- Data analysis, Schulz P. J., Bizzotto N., Lu Q.
- Digital Health, Camerini A.
- Epidemiology, Di Serio C.
- Fundamentals of Global and Public Health, Albanese E., Amati R.
- Health Campaign Development and Evaluation, Camerini A.
- Health Communication, Schulz P. J., Bullo A.
- Health Policy, Mantwill S.
- Interpersonal Communication and Health, Hannawa A. F., Rizzieri M. F.
- Organizational Behavior (W.), Guerci M.
- Social Marketing, Suggs L. S., Aguirre Sánchez L.
Spring semester
Lecture
Core
- Corporate identity and image, Lurati F., Gualtieri G.
- Critical Consumer Behavior, Gibbert M., Märcz L.
- Health Communication Law, Cottier B.
- Industry & Institutions Perspectives: Stakeholders in the Swiss Health System, Fiordelli M.
- Market System Dynamics, Pellandini-Simányi L.
- Marketing Metrics and Social Impact Measurement, Calciolari S., Luini C.
Elective
