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Elena Marchiori


Dr. Elena Marchiori is a Fellow Researcher and Lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland) where her research areas are: online tourism communication, reputation in online media, usability and digital analytics, maturity of destinations and web adoption. In particular she teaches at the Master in International Tourism, and Master in Digital Fashion Communication. She is also a Coordinator at the Lugano Living Lab, the urban lab of the City of Lugano in Switzerland in partnership with USI. She is also general secretary of the Swiss Chapter of IFITT - International Federation for Information Technologies in Travel and Tourism. She holds an M.Sc. in Media Management and a Ph.D. in Communication Sciences.


Elena Marchiori’s research interests focus on the dynamics of online tourism communication, on reputation in online media, maturity of destinations and web adoption, perceptions of online public opinion, virtual and augmented reality, and online media effects.

- research and analysis in hospitality and tourism field
- online reputation, online public opinions, and eWord-of-Mouth
- web design and information architecture
- coaching in online communication and promotion