Dr. Elena Marchiori is a Postdoctoral Researcher and Lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland), Faculty of Communication Sciences. She holds an M.Sc. in Media Management and a Ph.D. in Communication Sciences.
She is the executive director of webatelier.net - the eTourism Lab at USI, works for the Institute of Communication Technologies, collaborator and lecturer at the Master in International Tourism (MT) at USI. She is member of IFITT – International Federation for Information Technologies in Travel and Tourism, and general secretary of the IFITT Swiss Chapter.
Her research interests are online tourism communication, reputation in online media, maturity of destinations, augmented and virtual reality, and media effects.
Elena Marchiori’s research interests focus on the dynamics of online tourism communication, on reputation in online media, maturity of destinations and web adoption, perceptions of online public opinion, virtual and augmented reality, and online media effects.
- research and analysis in hospitality and tourism field
- online reputation, online public opinions, and eWord-of-Mouth
- web design and information architecture
- coaching in online communication and promotion