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Elena Marchiori


Dr. Elena Marchiori is a Fellow Researcher and Lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland) where her research areas are: online tourism communication, reputation in online media, usability and digital analytics, maturity of destinations and web adoption, augmented and virtual reality in tourism. She has been recently appointed as Digital Communication Coordinator, Events & Congresses, of the City of Lugano in Switzerland. She is also general secretary of the Swiss Chapter of IFITT - International Federation for Information Technologies in Travel and Tourism. She holds an M.Sc. in Media Management and a Ph.D. in Communication Sciences.


Elena Marchiori’s research interests focus on the dynamics of online tourism communication, on reputation in online media, maturity of destinations and web adoption, perceptions of online public opinion, virtual and augmented reality, and online media effects.

- research and analysis in hospitality and tourism field
- online reputation, online public opinions, and eWord-of-Mouth
- web design and information architecture
- coaching in online communication and promotion