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Marta Pizzetti


Marta Pizzetti is a Post Doc Researcher and Lecturer at the Faculty of Communication Sciences. She holds a Master Degree in Psychology from Università Cattolica del Sacro Cuore (Milan, Italy) and a PhD in Communication Sciences (emphasis in Marketing) from the Università della Svizzera italiana.

Her research interests deal with brand and corporate misbehavior (e.g. brand transgressions, greenwashing), ethical and sustainable consumption and consumption rituals.

Marta teaches Quantitative Marketing Research Methods and Market Research at the Master and Bachelor level respectively. She has also teaching experience in marketing related courses at the master and bachelor level at Bocconi University (Milan, Italy), IULM University (Milan, Italy) and Franklin University (Sorengo, Switzerland)