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Marta Pizzetti


Marta Pizzetti is Assistant Professor at EMLyon Business School (Lyon, France). She teaches courses on marketing  at the bachelor and master level. She received her PhD at Usi in 2016, where she also worked as Post Doc researcher from 2017 to 2019 conducting a project on greenwashing. She has also teaching experience in marketing related courses at the master and bachelor level at Bocconi University (Milan, Italy), IULM University (Milan, Italy) and Franklin University (Sorengo, Switzerland).

Her research interests deal with corporate hypocrisy and misbehavior (e.g. brand transgressions, greenwashing), ethical and sustainable consumption and consumer well-being. She published on International Journal of Research in Marketing, Journal of Business Ethics,  Journal of Business Research, Journal of Consumer Marketing, Journal of Communication Management, Ethics & Behavior, Journal of Service Management, and Qualitative Market Research.