Marta Pizzetti
http://usi.to/o35
Publications
Key publications (3)
- Pizzetti M., Javornik A., Marder B., Warlop L. (2021) Augmented self: The effects of smart mirrors on consumers’ self-concept
- Pizzetti M., Seele P., Gatti L. (2019) Firms Talk, Suppliers Walk: Analyzing the Locus of Greenwashing in the Blame Game and Introducing ‘Vicarious Greenwashing’
- Orazi D., Pizzetti M. (2014) Scaring for protecting: The effect of fear appeals and social influence on security behaviours compliance
Journal Article (8)
- Pizzetti M., Javornik A., Marder B., Warlop L. (2021) Augmented self: The effects of smart mirrors on consumers’ self-concept, Journal of Business Research:170-187
- Gatti L., Pizzetti M., Seele P. (2021) Green lies and their effect on intention to invest, Journal of Business Research:228-240
- Pizzetti M., Seele P., Gatti L. (2019) Firms Talk, Suppliers Walk: Analyzing the Locus of Greenwashing in the Blame Game and Introducing ‘Vicarious Greenwashing’, Journal of Business Ethics:1-1
- Mendini M., Pizzetti M., Peter P. C. (2019) Social food pleasure: When sharing offline, online and for society promotes pleasurable and healthy food experiences and well-being, Qualitative Market Research: An International Journal:544-556
- Pizzetti M., Valentini C., Romenti S., Murtarelli G. (2018) Digital Visual Engagement: What Makes Images, Journal of Communication Management:1-1
- Pizzetti M., Gibbert M. (2018) The value of gift personalization: Current insights from the gift recipient’s perspective and future research directions, Journal of Consumer Marketing:1-1
- Pizzetti M., Seele P., Gibbert M. (2018) Unpacking the Unethical Gift: Gift Experience and Unethicality Assessment, Ethics & Behavior:1-12
- Ordanini A., Miceli L., Pizzetti M., Parasuraman A. (2011) Crowd-funding: transforming customers into investors through innovative service platforms, Journal of Service Management, 22 (4), pp. 443-470.
Conference proceedings (1)
Report in scientific conference (8)
- Pizzetti M., Gatti L., Seele P. (2018) Central greenwashing and 3 peripheral greenwashing: How the locus of greenwashing influences investment decisions. ECREA 2018. Lugano, Switzerland. October 31 – November 3, 2018
- Pizzetti M., Gatti L., Seele P. (2018) Does it pay not to engage in greenwashing? The effect of supply chain involvement in greenwashing on investors’ reactions. 2018 Global Marketing Conference. Tokyo. July 26-29, 2018
- Gatti L., Pizzetti M., Seele P. (2018) It’s the lie that counts! The effect of greenwashing vs corporate misconduct on private investment decision. Hypocrisy in Responsibility. Paper Development Workshop for a special issue of the Journal of Business Research. School of Business and Management, Queen Mary University of London. London, UK. June 4-5, 2018
- Pizzetti M., Gibbert M. (2014) How not to make friends: The effects of gift customization on relational outcomes. 122nd APA -American Psychology Association- Annual Convention. Washington. August 6-10
- Orazi D., Pizzetti M. (2014) Scaring for protecting: The effect of fear appeals and social influence on security behaviours compliance. ANZMAC - Australian & New Zealand Marketing Academy. Brisbane. December 1-3
- Pizzetti M., Gibbert M. (2014) The company you keep: how personalized gifts affect relationships with friends. 2014 Global Marketing Conference. Singapore. July 15-18
- Pizzetti M., Gibbert M., Herrmann A., Guest D. (2013) I designed it myself – just for YOU’: Effects of gift-personalization on giver and recipient, and the role of product involvement, self-construal, and gender. 42nd EMAC -European Marketing Academy- Annual Conference. Istanbul. June 4-7
- Ordanini A., Miceli L., Pizzetti M., Parasuraman A. (2010) Crowd-funding: transforming customers into investors through innovative service platforms. The AMA SERVSIG International Service Research Conference. Porto. June, 17-19
