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Anne-Linda Camerini


Anne-Linda Camerini (Frisch) is Scientific Researcher at the Institute of Communication and Health (ICH) and Lecturer at the Department of Communication Sciences (USI, Switzerland) where she obtained her Ph.D. in 2013. Since 2018, Dr. Camerini is responsible of the project Blessing or curse?: Smartphones in the life of adolescents, for which she obtained funding from the Swiss National Science Foundation.

Before her activities at USI, Dr. Camerini studied Communication and Media Sciences, Intercultural Business Communication, English Literature, and Italian Linguistics at the Friedrich-Schiller-University Jena (Germany) and at the Università degli Studi di Urbino (Italy). She gained experience in applied media research and consultancy working as Project Manager at TelevisionResearchPartnership in the United Kingdom.

Since her doctoral studies, Dr. Camerini has conducted empirical studies on the role of health literacy in disease management and prevention as well as health promotion, with special interest in the interplay between health literacy and access to and the use of new technologies (eHealth). Aiming to advance the conceptualization and measurement of health literacy, her dissertation is a collection of six articles published in peer-reviewed scientific journals including Health Promotion International, Health Communication, Patient Education and Counseling, Plos One, and BMJ Open.

As part of her postdoctoral activities, besides her interest in the concept of health literacy, Dr. Camerini has concentrated her research on the role that media play in the cognitive, psychological, physical, and social development of children and adolescents taking into account contextual aspects such as family and peer environment. Applying advanced statistical methods, she studies media effects and media selection phenomena with a focus on digital and mobile media. Dr. Camerini is the responsible and coordinator of the longitudinal MEDIATICINO project and its extension MEDIATICINO 2.0, which follows school-aged students and their parents in Canton Ticino during their transition from childhood (10 years of age) to adolescence (15 years of age) using a multi-methods approach.

In 2015, Dr. Camerini collaborated in the organisation of the 3rd convention of the newly founded Health Communication Division within the DGPuK. Together with Ramona Ludolph and Fabia Rothenfluh, she edited the book Gesundheitskommunikation im Spannungsfeld zwischen Theorie und Praxis (Health Communication: Tensions between Theory and Practice) with scientific contributions from the convention.

In 2018, Dr. Camerini is the Chair of a pre-conference on Children and Adolescents in a Mobile Media World, which is held prior to the 7th conference organised by ECREA in collaboration with USI in Lugano.

Dr. Camerini has taught in English, German, and Italian at the bachelor, master, and executive master level at the Università della Svizzera italiana, University of Zurich, and the Zurich University of Applied Sciences. Her courses and lectures cover media effects and use theories to better understand the potential and limits of mass and online media in health communication, the role of culture in health communication, health literacy, as well as basic descriptive and inferential statistics. 


health communication, media and child well-being, health literacy, eHealth, quantitative research methods in social sciences, longitudinal studies