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Alessandra Zamparini


Alessandra Zamparini is Lecturer and researcher at the Institute of Marketing and Communication Management (IMCA). She holds a PhD in Communication Sciences and Management from the Università della Svizzera italiana in co-tutoring with the Università degli Studi di Padova. She studies collective identity construction in organizational, urban and regional contexts, with a particular focus on how identities transform over time and interact with communication processes. She conducted research in the wine, tourism, and creative industries. Her research appeared, among others, in Strategic Organization, Journal of Management Inquiry, Corporate Communications: An International Journal, International Journal of Strategic Communication.

Alessandra teaches at the master and bachelor levels. She teaches Corporate Communication Research Methods at the MSc in Corporate Communication, and courses on the digital transformation of organizational processes at the Bachelor in Communication Sciences. She is academic coordinator of the MSc in Corporate Communication.

She also has teaching experience at Instituto de Empresa (IE) Madrid, and IULM University Milan, in the fields of organizational identity, strategic communication and research methods.


Organizational identities, strategic and organizational communication, local business communities, creative industries, qualitative research methods