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Chiara Pollaroli


I am a Post-Doc researcher and lecturer at the Institute of Argumentation, Linguistics and Semiotics at USI.

I completed a PhD in Communication Sciences at Università della Svizzera italiana in 2016 with a research on the argumentative relevance of multimodal metaphor and metonymy in advertising.

I was a member of the Argupolis II programme for doctoral students founded by the Swiss National Science Foundation. I was granted a Doc.Mobility fellowship by the Swiss National Science Foundation (January-September 2014) to conduct research related to the topic of my PhD at the Department of Speech Communication, Argumentation Theory and Rhetoric and the Department of Media Studies at the University of Amsterdam.

During my PhD, I worked as a teaching assistant for courses taught by the Institute of Argumentation, Linguistics and Semiotics at USI.

I also work as coordinator for the English, French and German courses and the IELTS and Goethe exams organized within the Modern Languages Lab.


My research interests are: multimodality (e.g., printed documents and audiovisuals), visual/multimodal rhetoric, multimodal argumentation, semiotics, and advertising.