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Michele Corengia


Michele Corengia is a doctoral student in Marketing at IMCA (Institute of Marketing and Communication Management) and Community Manager of the Master in Marketing and Transformative Economy at USI - Università della Svizzera italiana.

He graduated in Economics and Social Sciences at Bocconi University in Milan, obtaining also a Master of Science in Marketing Management from the same institution. He has collaborated and collaborates with the Marketing Department of Bocconi University as Research and Teaching Assistant. In February 2018 he began his doctorate at USI - Università della Svizzera italiana.


Michele Corengia's research investigates the intersections of consumption, markets, and culture (Consumer Culture Theory). In particular, his work focuses on market vulnerability and consumer well-being (Transformative Consumer Research).

His doctoral research project entitled Consumer Well-being, Illness, and End-of-life: A Transformative Perspective is articulated around three research streams: (1) the dynamic regimes of representation of diseases and their impact on healthcare service experience; (2) a reconsideration of the notion of consumer well-being along a person's end-of-life stages; and, (3) an exploration of the links among consumption, illness, and healing.

His main research project is accompanied by a reflection on the posture of the researcher and by an interest in creative research methods, where his personal passion for writing and art converges.