DESy - Digital Destination Evolution System
Garbani Nerini Elide
DESy stands for Digital Destination Evolution System. This project is conducted by the destination marketing organisations Agenzia Turistica Ticinese SA (Ticino Tourism) and Distretto Turistico dei Laghi, in collaboration with Agenzia di Accoglienza e Promozione Turistica Locale Provincia di Novara, Provincia Verbano Cusio Ossola, SUPSI and Università della Svizzera italiana. One of the objectives is to encourage digital transformation of the travel destination. DESy is divided into three modules: collection of information through new and existing touchpoints that are merged into a single data collection platform, analysis and enrichment of the data obtained and design of customised services and products for guests. In particular, the aim of the project is, on the one hand, to provide the right service at the right time to tourists and, on the other hand, to allow tourist destinations to have more information on the habits of guests to plan more effective marketing investments. The project is part of the Interreg programme of cross-border cooperation between Italy and Switzerland for intelligent, sustainable and inclusive growth and will be implemented from 2019 to 2021.