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Social Media to Balance Tourism Flow in Natural Heritage Destinations

Additional information

Authors
Sormaz A., Ruoss E.
Type
Article in conference proceedings
Year
2020
Language
English
Abstract
ICT and social media have in recent years increasingly influenced visitors’ behaviour and resulted in negative impacts on heritage sites. While single sites are getting exponentially huge visibility and attraction, others are still little popular. The analysis of the presence on Instagram and Trip Advisor of the Swiss Alps Jungfrau-Aletsch World Heritage Site shows considerable differences between over and under tourism among the site destinations. Communication and ICT tools will play a key role in the realization of new concepts of destination stewardship. Destination dedicated channels on social media providing information on tourism flows and carrying capacity related issues could be relevant for future tourism management. A “heritage stewardship destination” model, focusing on quality tourism and involving all actors, creates value added for locals and visitors, opportunities to jointly engage in conservation of their heritage, to improve their own living standards and experience, and to share equally costs and benefits.
Conference proceedings
“Preceedings” of the Conference “Living Heritage and Sustainable Tourism”
Month
April
Publisher
Lorenzo Cantoni, Silvia De Ascaniis, & Karin Elgin-Nijhuis
Start page number
15
End page number
28
Meeting name
Heritage, Tourism and Hospitality International Conference HTHIC2020
Meeting place
Mendrisio
Meeting date
(supposed to take place) April 6-8, 2020
ISBN
9788861010208
Keywords
heritage destinations, ICT, social media, visitor’s management, over and under tourism, sustainable tourism