Social Media to Balance Tourism Flow in Natural Heritage Destinations
Informazioni aggiuntive
Autori
Sormaz A.,
Ruoss E.
Tipo
Contributo in atti di conferenza
Anno
2020
Lingua
Inglese
Abstract
ICT and social media have in recent years increasingly influenced visitors’ behaviour and
resulted in negative impacts on heritage sites. While single sites are getting exponentially huge
visibility and attraction, others are still little popular. The analysis of the presence on Instagram
and Trip Advisor of the Swiss Alps Jungfrau-Aletsch World Heritage Site shows considerable
differences between over and under tourism among the site destinations. Communication and
ICT tools will play a key role in the realization of new concepts of destination stewardship.
Destination dedicated channels on social media providing information on tourism flows and
carrying capacity related issues could be relevant for future tourism management. A “heritage
stewardship destination” model, focusing on quality tourism and involving all actors, creates
value added for locals and visitors, opportunities to jointly engage in conservation of their
heritage, to improve their own living standards and experience, and to share equally costs and
benefits.
Atti di conferenza
“Preceedings” of the Conference “Living Heritage and Sustainable Tourism”
Mese
aprile
Editore
Lorenzo Cantoni, Silvia De Ascaniis, & Karin Elgin-Nijhuis
Pagina inizio
15
Pagina fine
28
Nome conferenza
Heritage, Tourism and Hospitality International Conference HTHIC2020
Luogo conferenza
Mendrisio
Data conferenza
(supposed to take place) April 6-8, 2020
ISBN
9788861010208
Parole chiave
heritage destinations, ICT, social media, visitor’s management, over and under tourism, sustainable tourism
