The Making of Healthy, Wealthy, and Happy Consumers: Practices and Politics of Nudging in For-Profit Firms
Additional information
Authors
Conte L.,
Pellandini-Simányi L.
Type
Conference poster
Year
2020
Language
English
Abstract
This paper extends research in Consumer Culture Theory on the making of the consumer subject by examining (1) the performative role of nudging practices in businesses, (2) their underlying normative visions and (3) the concrete processes through which they shape consumers within the Foucauldian framework of neoliberal governmentality.
Keywords
Nudging, Business practices, Consumer subjects, Performativity, Governmentality
Publisher
Jennifer Argo, Tina M. Lowrey and Hope Jensen Schau
Series
Advances in Consumer Research
Place of publication
Paris
Pages (or article number)
1190-1190
ISBN
9780915552818
